Love is the energy at the heart of who we are. We unabashedly love fashion and people, and love that our business has created the opportunity to connect them. We love being Minx. We love Asheville – the people who live here and the people who visit. We love opening our doors everyday and meeting the challenges that arise.
Our staff is always learning how to be a team with each other and with our customers. We walk our talk by representing our values at every opportunity – everyday. We are accountable and supportive to each other, to the business, and to our customers. We believe that we are always stronger together – all of us.
Respect is a cornerstone of all of our intentions. We believe that true consideration of others is an inimitable gift and we show that consideration by listening, by transacting with honor, by empathizing, and by understanding. We have healthy respect for others’ humanity, including their limitations, challenges, and boundaries, as well as their desires + intentions.
We find our work to be worthy, to be a contribution, to be satisfying to us and others. The efforts we put forth reflect our commitment to the dignity of work and service. We believe that we are supporting women in their self-expression in the world, and this ripples into the world in powerful, positive ways the we may never see – but we know to be good.
We believe that being humble in the world of retail fashion is not only a breath of fresh air, but is also a reflection of our gratitude. We are grateful for our gifts and talents, for our opportunities, for the generosity of our customers and community, and for the sheer pleasure of sharing our abilities and understanding of fashion with the people who visit our shop.
We think in new ways, we look at things in new ways, and we are courageous in our approach to business, fashion, and our customers. Being creative is a way of being alive and we bring that aliveness to all of our work.
We have fun with clothes, fashion, and customers. We believe that dressing well can be a delight in the midst of the stresses of the day. We lighten the burden of choosing a wardrobe for women who are uncomfortable, and elevate the feeling for women who already love it. We make our shop fun and we make shopping fun.