About Minx


Minx Boutique has been adorning the women of Asheville, North Carolina since September 2002.

Find us on North Lexington Avenue in historic downtown Asheville!


Minx Boutique
64 N. Lexington Ave.
Asheville, NC 28801

Current Hours:
Monday – Thursday: 11:00am – 6:00pm
Friday & Saturday: 11:00am – 7:00pm
Sunday: Noon – 6:00pm

Minx Boutique: (828) 225-5680
Minx Office: (828) 225-5687

Read our reviews on Yelp: here

About Minx

Minx opened when there were few fashion options in Asheville, and Lexington Avenue was just beginning to blossom into the busy shopping destination it is today.  Rebeccah Barrett hoped to clothe, adorn, provide for and empower the women of Asheville.  We’ve been lucky enough to serve Asheville for 15 years, and we’ve been even luckier to be voted Best Women’s Clothing for WNC by the readers of the Mountain Xpress every year we’ve been open!

For Minx, fashion is a way we express ourselves and tell a story, and each piece of clothing is an element in that story.  Sometimes, that story is, “I’ve got a party tonight and would love something fresh, fun and new.  What fabulous dress can I grab at Minx that makes me feel like a million bucks even when I only paid $30.”  And sometimes the story is a little more complex.  When we buy for the shop, we choose pieces that fit many different stories but still represent the Minx point of view.  That story can be fresh and still reference timeless classics.  It balances humor and wit with uncomplicated femininity.  It can be romantic or modern; smart and funny; polished or playful.

So, what’s your story?  Shop our racks, put the pieces together, and let fashion free your imagination.

11 thoughts on “About Minx

  1. Zayda Dusenberry

    My daughter, Ayana, who lives in Ashville and works for WNC is a big fan! Please, let me know how to get her a gift certificate so she can buy something she likes.( I live in Jersey)

    1. jotimarra

      Just give us a call! 828.225.5680 Any day of the week between 11 – 6 or sunday 12 – 5! We will write one out and keep it behind the counter for her, or put it in the mail! We can just ring your card through over the phone and send you a copy of your receipt. Thanks for asking… hope to hear from you soon.

      – Joti

  2. Tiffany

    I would love to hear more about your boutique and am inquiring about the possibility to place some of my products in your store!..If you are interested, please contact me as I am eager and excited to share my passion for these artistic, fun, unique shirts!

  3. style maniac

    Nice blog! My stylish and fabulous niece Cassidy recommended I check you out. Love your store manifesto…”clothe, adorn, empower, provide” … and how you don’t set age limits on style. Can’t wait to visit your store in person sometime soon.

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